“The advertising landscape is evolving rapidly, and Cadent + AdTheorent is uniquely positioned to lead the way with AI-powered, performance-driven solutions,” said Nick Troiano, CEO of Cadent. “Bringing in proven leaders like Doug and Jeff strengthens our ability to scale, innovate, and deliver measurable growth for our customers across every media channel. Their expertise will be instrumental in accelerating our next phase of expansion.” 

Rozen brings three decades of senior leadership experience in advertising software and solutions, including his tenure as CEO of dentsu Media of the Americas, where he oversaw 4,350 media professionals and managed $23 billion in billings, and most recently as CMO at ecommerce tech company Rokt. He has also held senior positions with OMD, Meredith, Carlson Marketing and WPP’s JWT. Throughout his career, Rozen has been a trusted adviser in driving growth for established Fortune 1000 brands such as Apple, Disney, Eli Lilly, Hasbro, and Heineken. As President, Rozen will oversee all go-to-market operations, including sales, business development and product marketing.

“The new Cadent + AdTheorent is at an exciting inflection point, with its unique capabilities to harness the power of AI to redefine predictive advertising in a rapidly evolving marketplace,” said Rozen. “I’m excited to join an innovative team and help position the company for long-term success as the go-to performance platform that empowers brands to unlock growth across any media channel.” 

Driskill is a veteran financial executive with more than 20 years of leadership in data, media, and software companies. Jeff was previously CFO of Analytics Partners, where he led the company’s sale to Onyx Partners and before that, at Tapad, where he led the company’s acquisition by Telenor. Driskill has also been with the New York Mercantile Exchange. 

“Scaling a high-growth, AI -powered business requires a strong financial foundation that supports expansion and unlocks new market opportunities,” said Driskill. “I’m excited to join the company at this transformational moment and help the team drive financial excellence, operational efficiency, and create long-term value.” 

About Cadent
Cadent powers the evolution of video brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling video advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.

About AdTheorent 
AdTheorent uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent’s machine learning-powered media buying platform powers its predictive targeting, predictive audiences, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent’s product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser’s real-world business goals. 

AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was named “Best AdTech Platform” in the 2024 Digiday Media Awards and was honored with an AI Breakthrough Award and “Most Innovative Product” (B.I.G. Innovation Awards) for six years. Additionally, AdTheorent is the only seven-time recipient of Frost & Sullivan’s “Digital Advertising Leadership Award.” AdTheorent is headquartered in New York, with fourteen locations across the United States and Canada. For more information, visit adtheorent.com.

Media Contact

NEW YORK, August 13, 2024 — Cadent, the largest independent solutions provider for omnichannel video advertising, today announced new partnerships with leading regional MSOs Hotwire, Midco, and Mediacom. The agreement provides Hotwire, Midco, and Mediacom with access to the Cadent Aperture Ad Management solution, which protects and grows their respective linear and time-shifted ad revenue as they roll out their new Internet Protocol Television (IPTV) platforms.

Through these partnerships, Cadent is providing a fully hosted ad management platform that gives each RMSO customer full control of Addressable local and national advertising across their video services, protects data used to enable the addressability and reporting for measurement, attribution and other BI. It supports linear replication in addition to addressable dynamic insertion and replacement for linear TV, both live and time-shifted across STB, CTV and TV-E.

“As we roll out our new IPTV platform to our subscribers in all markets, we want to take advantage of new ad revenue opportunities as well as ensure we can continue to support our existing linear ad business,” said Pragash Pillai, Hotwire CTO. “Through our partnership with Cadent, we will significantly enhance our capabilities and that of our partners to monetize all our video services through their best-in-class innovative addressable platform and Hotwire’s award-winning fiber network.”

“We are dedicated to improving the viewing experience for our residential customers, as well as even more opportunities for our local advertisers,” said Midco President, Tom McAdaragh. “By partnering with Cadent, our team will be able to boost our video monetization and significantly enhance our ad product for our affiliate partners.”

Cadent Aperture Platform is purpose-built for the evolving world of TV and video. With Aperture ad management, premium video service and content providers can now make the most of their unique position in local markets and subscriber relationships. This includes protecting and enhancing existing linear inventory monetization and monetizing previously unsold video services and data – a game changer, as these providers transition subscribers off legacy distribution technology.

Paul Ranger, SVP of Platform Sales at Cadent, added, “We’re proud that Hotwire and Midco are using our ad monetization technology to enable addressable TV advertising across their footprints. The addressable advertising capabilities of Aperture Platform enable regional MSOs to protect existing local ad revenues and grow incremental inventory and data monetization potential as they migrate subscribers to new IPTV services. Cadent’s partnerships with Hotwire and Midco speak to the mutual commitment to offering innovative ad products for the premium TV advertising marketplace.”

Cadent has now deployed addressable advertising services to four key addressable markets, including the U.S., Canada, the UK, and Ireland, across +75 million devices. Visit https://cadent.tv/ to learn more about Aperture Platform.

About Cadent  

Cadent connects the TV advertising ecosystem. We help advertisers and publishers identify and understand audiences, activate campaigns, and measure what matters – across any TV content or device. Aperture, our converged TV platform, simplifies cross-screen advertising through a streamlined workflow that brings together identity, data, and inventory with hundreds of integrated partners. For more information, visit cadent.tv.  

Media Contact  

Rachel Jermansky  
Daddi Brand Communications  
rjermansky@daddibrand.com  

Cadent recently secured a coveted spot on the AdExchanger 2024 Programmatic Power Players list. The list serves as a resource for digital marketers, offering a curated selection of companies at the forefront of programmatic technology to drive industry innovation. Evaluated based on “the strength and breadth of its offerings and its documented case studies,” the top 50 companies are selected from a global pool of hundreds of submissions by AdExchanger’s editors.  

This recognition serves as a testament to our outstanding programmatic solutions. Aperture Platform simplifies omnichannel advertising into a unified workflow, enhancing business outcomes.  

“As a team, we’re thrilled to see Cadent on the 2024 Programmatic Power Players list among other leading adtech partners,” said Nick Troiano, CEO of Cadent. “This acknowledgment highlights our deep understanding of the programmatic landscape and how our audience-first approach is helping us to redefine cross-platform video strategy, activation, and analysis for both advertisers and publishers.” 

While this acknowledgment affirms our unique technology and dedication to delivering innovative solutions, it also speaks to the trust we have built with our valued customers and partners. Thank you for your continued collaboration in our pursuit of advertising excellence. 

Reach out to learn how Cadent can support your omnichannel video campaigns.  

Advertisers can now drive performance and optimize in real-time across the entire sales funnel 

NEW YORK, April 30, 2024 — Cadent, the largest independent solutions provider for omnichannel video advertising, today launched Performance TV. A new outcomes-based solution that combines the reach of traditional TV with the precise targeting and measurability of digital, Performance TV creates a direct link between advertising and sales.  

Cadent Performance TV is the first solution to bridge TV and digital to deliver outcomes for clients. For advertisers, this means a holistic understanding of why and how omnichannel campaigns drive business – eliminating the tedious guesswork of stitching together reports from disparate digital, CTV, and linear TV sources to restore focus on optimization and “what comes next.”  

Cadent Performance TV enabled Yamaha Motorsports to attribute their omnichannel advertising to in-store visits, driving conversions through their entire sales funnel:  

“Purchasing a motorcycle is a unique experience, and a fulfilling one once accomplished. Since it requires specific efforts on behalf of the buyer, we connected with Cadent to align the campaign goals toward reaching in-market consumers, while efficiently driving qualified audiences to a ‘contact a dealership’ form on Yamaha’s website,” said Carlos Hernandez, VP of Communications Strategy at Generator Media + Analytics, media agency for Yamaha Motorsports. “Our digital campaign successfully drove an increase in conversion volume by 44% week over week, and by 48% after the 30-day post-campaign attribution window. Upon data collection, Cadent optimized the campaign in-flight and improved cost-per-conversion (CPC) efficiency by 80%.”  

Cadent Performance TV is driven by three unique capabilities, all part of Aperture Platform:  

The patented and privacy-forward Aperture Viewer Graph and Data Marketplace links linear TV households and anonymous device impressions with one of the largest selections of measurement providers. This means advertisers can capture exposure and outcome data across the entire sales funnel using their choice of linear or digital measurement provider. The solution is the first to connect national linear network and local broadcast media spend with CTV and digital media – across any supply source.  

Real-time performance optimization technology leverages advanced machine learning (ML) and artificial intelligence (AI) to continuously process data from attributed events such as website visitation or in-store sales. Aperture Platform facilitates in-flight adjustments based on performance goals like cost-per-action (CPA) and return on ad spend (ROAS). The automated workflow streamlines advertisers’ data flow, driving stronger campaign results. Advertisers can also process exposure and conversion data from Aperture Platform or third-party sources to link user actions with impressions and marketing efforts.   

Further, with Performance TV, advertisers benefit from the cleanest supply path in the industry. Aperture MX, the SSP within Aperture Platform, includes premium digital and CTV inventory that is 100% verified by third parties not to include any MFA supply. This complements the scaled, direct relationships Cadent has built with linear publishers including MVPDs, national networks, and local broadcast stations. Since the digital and linear supply systems are directly connected to Viewer Graph and the Data Marketplace, advertisers benefit from virtually no loss of data fidelity throughout a campaign’s planning, optimization, and measurement – no matter the media type. 

“Measuring omnichannel campaigns remains a challenge for linear and CTV advertisers, yet proof of performance is more crucial now than ever. It is time to get advertisers back to what they do best: building strategies to drive better outcomes for their business,” said Marcy Pentoney, SVP, Product at Cadent. “Cadent Performance TV connects premium digital, linear, and CTV inventory with precise targeting and measurement to help our clients achieve their goals.”   

Visit https://cadent.tv/ to learn more about Performance TV for omnichannel campaigns.  

About Cadent  

Cadent connects the TV advertising ecosystem. We help advertisers and publishers identify and understand audiences, activate campaigns, and measure what matters – across any TV content or device. Aperture, our converged TV platform, simplifies cross-screen advertising through a streamlined workflow that brings together identity, data, and inventory with hundreds of integrated partners. For more information, visit cadent.tv.  

Media Contact  

Rachel Jermansky  
Daddi Brand Communications  
rjermansky@daddibrand.com  

NEW YORK AND SAN ANTONIO, April 16, 2024 — Cadent, the largest independent solutions provider for converged TV advertising, today announced a partnership with Stirista, the leading provider of data-driven marketing solutions. The agreement combines the power of Cadent Aperture Platform, the company’s end-to-end advanced TV platform, with Stirista’s holistic identity-driven marketing solutions to provide brand marketers with access to a broad range of data insights, including demographic, lifestyle, purchase intent and B2B audiences. As part of the partnership, Cadent will integrate Stirista’s audience data into its data marketplace to allow targeting across linear, addressable, digital and CTV.

“Cadent is excited to partner with Stirista to provide marketers with the right data on the right path with the right insights – combined with both companies’ best-in-class audience targeting and measurement solutions,” said Jason Attanasio, VP, Business Development at Cadent. “Similar to Stirista, Cadent has never relied on cookies. As the industry continues to move towards a cookie-less future, both our companies are at the forefront of this movement. We’re here to help marketers connect with consumers, especially as they continue to diversify how and where they consume content, resulting in a real need in the market to streamline the buying and selling of TV, video, and digital media.”

“Cadent is excited to partner with Stirista to provide marketers with the right data on the right path with the right insights – combined with both companies’ best-in-class audience targeting and measurement solutions” -Cadent VP of Business Development Jason AttanasioPost this

Added Stirista Senior Director of Media Sales Steve Karas, “Our goal is to help our customers harness their 1st party data and create actionable insights and strategies, which can be activated across email, digital and CTV. By joining forces with Cadent, we’re excited to offer another avenue in providing our customers with actionable insights and omnichannel marketing solutions that help increase brand loyalty and to acquire new customers.”

About Cadent
Cadent connects the TV advertising ecosystem. We help advertisers and publishers identify and understand audiences, activate campaigns, and measure what matters – across any TV content or device. Aperture, our converged TV platform, simplifies cross-screen advertising through a streamlined workflow that brings together identity, data, and inventory with hundreds of integrated partners. For more information, visit cadent.tv.

About Stirista
Stirista is a data-driven marketing technology provider that combines the power of authoritative identity data with the execution of omnichannel marketing. Through its data and customer-centric approach, Stirista is helping Fortune 500 and mid-market brands increase brand loyalty and acquire new customers. Stirista’s privacy compliant data insights helps clients interact with customers and prospects via digital, email and social channels. For more information, please visit http://www.stirista.com.

Media Contacts:

Jennifer Qotb
Young & Associates PR for Stirista
301-461-7062, jennifermq@yapr.com

Rachel Jermansky
Daddi Brand Communications for Cadent
rjermansky@daddibrand.com

Combined Company Will Connect the Programmatic and TV Ecosystems, Unifying Audience-Based and Performance-Focused Advertising for Buyers and Sellers 

NEW YORK, April 1, 2024 — Cadent, one of the largest independent solutions providers for converged TV advertising, today announced a definitive agreement to acquire all outstanding shares of AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer and industry leader delivering measurable value for programmatic advertisers, for a cash consideration of $3.21 per share.

The combination of Cadent and AdTheorent will create one of the largest independent omnichannel audience activation platforms for buyers and sellers of advertising. The newly formed entity will focus on providing expanded performance advertising solutions that cater to both digital and traditional TV markets, powered by advanced machine learning and a unified media and data marketplace.

“Together, Cadent and AdTheorent will enable our customers to drive performance across all strategic audiences, no matter where they consume media or where they are in the sales funnel,” said Nick Troiano, CEO of Cadent. “We will connect the worlds of programmatic and TV, providing solutions across our partner ecosystem that will drive next-generation omnichannel reach and performance results.”

Upon closing, the combined company will serve nearly 1,000 advertisers, and partner with leading holding companies, agency groups, independent agencies, and premium publishers. In addition, AdTheorent’s leadership in ID-independent machine learning and algorithmic audience solutions, combined with Cadent’s cookieless household identity graph uniquely positions the combined company to be at the forefront of unifying fragmented audiences.

“AdTheorent’s customer-focused culture, award-winning technology and commitment to innovation has helped our team build a strong brand that is a recognized leader in performance-first programmatic advertising,” said James Lawson, CEO of AdTheorent. “In Cadent, we’ve found a partner with a shared commitment to delivering measurable results for customers, and a complementary vision for the future of omnichannel advertising. In an increasingly competitive and evolving adtech sector, we are excited to bring together our teams, technology, and solutions to drive continued value to our customers and our employees.”

Novacap, the Montreal-based private equity firm which acquired Cadent in August 2023, provided strategic services and funding support to Cadent for the transaction.

“Novacap accelerates growth companies through strategic investments. We’re pleased to empower the Cadent and AdTheorent teams to further their vision of building a leading omnichannel audience platform, by providing the foundational resources necessary to complete a transaction of this scale,” said Samuel Nasso, Partner at Novacap, and Chairman of the Board of Cadent.

The transaction is subject to customary closing conditions and completion of regulatory review and AdTheorent shareholder approval. The transaction has been approved by the AdTheorent Board of Directors and is expected to close in approximately 90 days.

Moelis & Company LLC is acting as lead financial advisor to Cadent. RBC Capital Markets also is acting as a financial advisor, and Baker Botts LLP is providing legal counsel. Canaccord Genuity is acting as financial advisor and McDermott Will & Emery LLP is acting as legal counsel to AdTheorent in connection with the proposed transaction.

About Cadent

Cadent connects the TV advertising ecosystem. We help advertisers and publishers identify and understand audiences, activate campaigns, and measure what matters – across any TV content or device. Aperture, our converged TV platform, simplifies cross-screen advertising through a streamlined workflow that brings together identity, data, and inventory with hundreds of integrated partners. For more information, visit cadent.tv.

About AdTheorent

AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology to deliver impactful advertising campaigns for marketers. AdTheorent’s machine learning-powered media buying platform powers its predictive targeting, predictive audiences, audience extension solutions and in-house creative capability, Studio A\T. Focused on the predictive value of machine learning models, AdTheorent’s product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser’s real-world business goals.

AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was named “Best Buy-Side Programmatic Platform” in the 2023 Digiday Technology Awards and was honored with an AI Breakthrough Award and “Most Innovative Product” (B.I.G. Innovation Awards) for five consecutive years. Additionally, AdTheorent is the only seven-time recipient of Frost & Sullivan’s “Digital Advertising Leadership Award.” AdTheorent is headquartered in New York, with fourteen locations across the United States and Canada. For more information, visit adtheorent.com.

Additional Information and Where to Find It:

AdTheorent intends to file with the Securities and Exchange Commission (the “SEC”) a preliminary proxy statement and furnish or file other materials with the SEC in connection with the proposed transaction. Once the SEC completes its review of the preliminary proxy statement, a definitive proxy statement will be filed with the SEC and mailed to the stockholders of AdTheorent. This communication is not intended to be, and is not, a substitute for the proxy statement or any other document that AdTheorent may file with the SEC in connection with the proposed transaction. BEFORE MAKING ANY VOTING DECISION, ADTHEORENT’S STOCKHOLDERS ARE URGED TO READ THE PROXY STATEMENT AND THOSE OTHER MATERIALS CAREFULLY AND IN THEIR ENTIRETY BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION AND THE PARTIES TO THE PROPOSED TRANSACTION.

The proxy statement and other relevant materials (when they become available), and any other documents filed by AdTheorent with the SEC, may be obtained free of charge at the SEC’s website at www.sec.gov. In addition, security holders will be able to obtain free copies of the proxy statement from AdTheorent by going to AdTheorent’s Investor Relations page on its corporate website at www.adtheorent.com.

No Offer or Solicitation

This release is not intended to and shall not constitute an offer to buy or sell or the solicitation of an offer to buy or sell any securities, or a solicitation of any vote or approval, nor shall there be any offer, solicitation or sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offer of securities shall be made in the United States absent registration under the U.S. Securities Act of 1933, as amended, or pursuant to an exemption from, or in a transaction not subject to, such registration requirements.

Participants in the Solicitation:

This communication does not constitute a solicitation of proxy, an offer to purchase or a solicitation of an offer to sell any securities. AdTheorent and its directors and executive officers may be deemed to be participants in the solicitation of proxies from the stockholders of AdTheorent in connection with the proposed transaction. Information regarding the interests of these directors and executive officers in the transaction will be included in the proxy statement described above. Additional information regarding the directors and executive officers of AdTheorent is included in the AdTheorent proxy statement for its 2023 Annual Meeting, which was filed with the SEC on April 12, 2023, and is supplemented by other public filings made, and to be made, with the SEC by AdTheorent. To the extent the holdings of AdTheorent securities by

AdTheorent’s directors and executive officers have changed since the amounts set forth in the proxy statement for its 2023 Annual Meeting, such changes have been or will be reflected on Statements of Change in Ownership on Form 4 filed with the SEC. Additional information regarding the interests in the transaction of AdTheorent’s participants in the solicitation, which may, in some cases, be different than those of AdTheorent’s stockholders generally, will be included in AdTheorent’s proxy statement relating to the proposed transaction when it becomes available. These documents are available free of charge at the SEC’s website at www.sec.gov and at the Investor Relations page on AdTheorent’s corporate website at www.adtheorent.com.

Forward Looking Statements:

This communication contains “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance or achievements, and may contain words such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “project,” “plan,” or words or phrases with similar meaning. Such statements may also include statements regarding the completion of the proposed merger and the expected timing of the completion of the proposed merger, the management of AdTheorent upon completion of the proposed merger and AdTheorent’s plans upon completion of the proposed merger. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved. Forward-looking statements are based on current expectations, forecasts and assumptions that involve risks and uncertainties, including, but not limited to, the market for programmatic advertising developing slower or differently than AdTheorent’s expectations, the demands and expectations of clients and the ability to attract and retain clients and other economic, competitive, governmental and technological factors outside of AdTheorent’s control, that may cause AdTheorent’s business, strategy or actual results to differ materially from the forward-looking statements. Actual future results, performance or achievements may differ materially from historical results or those anticipated depending on a variety of factors, some of which are beyond the control of AdTheorent, including, but not limited to, the occurrence of any event, change or other circumstances that could give rise to the termination of the merger agreement; the inability to complete the proposed merger due to the failure to obtain stockholder approval for the proposed merger or the failure to satisfy other conditions to completion of the proposed merger; risks related to disruption of management’s attention from AdTheorent’s ongoing business operations due to the proposed merger; unexpected costs, charges or expenses resulting from the proposed merger; AdTheorent’s ability to retain and hire key personnel in light of the proposed merger; certain restrictions during the pendency of the proposed merger that may impact AdTheorent’s ability to pursue certain business opportunities or strategic transactions; the ability of the buyer to obtain the necessary financing arrangements set forth in the commitment letters received in connection with the proposed merger; potential litigation relating to the proposed merger that could be instituted against the parties to the merger agreement or their respective directors, managers or officers, including the effects of any outcomes related thereto; the effect of the announcement of the proposed merger on AdTheorent’s relationships with its customers, operating results and business generally; and the risk that the proposed merger will not be consummated in a timely manner, if at all.AdTheorent does not intend and undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable law. Investors are referred to AdTheorent’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K and any subsequent filings on Forms 10-Q or 8-K, for additional information regarding the risks and uncertainties that may cause actual results to differ materially from those expressed in any forward-looking statement.

Media Contacts

For Cadent
Rachel Jermansky, Daddi Brand Communications
rjermansky@daddibrand.com

For AdTheorent
David DeStefano, ICR
AdTheorentIR@icrinc.com
(203) 682-8383

Melanie Berger
Melanie@adtheorent.com
850-567-0082

Partnership Brings Dstillery’s Audience Solutions to Cadent’s Premium CTV and Digital Advertising Platform

NEW YORK (February 15, 2024) — Dstillery (“the Company”), the leader in AI ad targeting, today announced its audience solutions are now integrated with Cadent, the largest independent solutions provider for converged TV advertising. The partnership brings Dstillery’s patented data science to brands and agencies leveraging Cadent Aperture Platform for identifying target audiences, activating media, and analyzing campaigns to make the most of their media investments.

Through the Dstillery-Cadent partnership, Dstillery’s 10,000+ Pre-built user segments and hundreds of Pre-built models using ID-free® technology will be available in Cadent Aperture Platform – a solution used to unify planning, activation, and measurement across all TV and digital audiences.

Dstillery’s ID-free is a first-of-its-kind targeting technology representing a paradigm shift in programmatic advertising, prioritizing performance and privacy. Predicting the value of an impression to a brand without any knowledge of the user’s identity reshapes the landscape for advertisers seeking effective and privacy-safe targeting.

“TV advertising is seeing its greatest transformation ever as CTV ad spend closes in on linear spend and brands seek more effective targeting across their TV campaigns,” said Jennifer Zeghibe, Director of Strategic Partnerships at Dstillery. “With the combination of Dstillery’s AI technology and Cadent Aperture Platform, we are helping brands realize their full campaign potential and reach their most effective audiences no matter where those audiences are viewing.”

The integration allows advertisers to access time-relevant data and gain actionable insights into Pre-built audiences in real-time through Dstillery’s Audience Studio. This self-service platform enables advertisers to easily create and activate audiences in a demand-side platform (DSP).

“Cadent Aperture Platform is designed to unify the fragmented data and media ecosystem of converged television, enabling advertisers to reach audiences across screens, devices, and platforms,” said Jason Attanasio, Senior Director, Business Development at Cadent. “Integrating Dstillery’s innovative AI data solutions will allow us to continue to support our advertising clients’ need for performance and precision targeting.”

Dstillery continues to lead the industry in harnessing data science and AI with 21 patents to date. The Company most recently announced its latest technology developed on OpenAI, Audience Brief Genius, to revolutionize audience discovery for programmatic campaigns. Dstillery has been widely honored by industry publications and associations, including AdExchanger, Ad Age, Adweek, Business Intelligence Group, Fast Company, and IAB Tech Lab.

About Dstillery
Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data Science, Dstillery has earned 21 patents (and counting) for the AI technology that powers our precise, scalable audiences. Our newest technology, ID-free®, is patented, privacy-safe behavioral targeting that can reach any display ad impression and can be used with any Dstillery product. Our premier user segment product, Custom AI Audiences, is a just-for-your-brand targeting solution that refreshes hundreds of millions of users every 24 hours to deliver the best performance. To learn more, visit us at www.dstillery.com or follow us on LinkedIn.

About Cadent
Cadent connects the TV advertising ecosystem. We help advertisers and publishers identify and understand audiences, activate campaigns, and measure what matters – across any TV content or device. Aperture, our converged TV platform, simplifies cross-screen advertising through a streamlined workflow that brings together identity, data, and inventory with hundreds of integrated partners. For more information, visit cadent.tv or follow us on LinkedIn.

Media Contacts:
Jenny Robles / Amanda Coyne
KCSA Strategic Communications
dstillery@kcsa.com

Rachel Jermansky for Cadent
Daddi Brand Communications
rjermansky@daddibrand.com

NEW YORK, Jan. 29, 2024 — Cadent, the largest independent solutions provider for converged TV advertising, has named Greg Coleman to the company’s Board of Directors. Coleman will work with senior leadership to advise on and help accelerate the company’s expansion into digital video and programmatic advertising.

“Greg’s experience operating companies at the intersection of technology, media, and advertising will prove invaluable as we expand our market presence into programmatic advertising,” says Nick Troiano, CEO of Cadent. “His industry relationships and decades of experience leading digital-first organizations will be a great resource to the Cadent leadership team.”

Mr. Coleman is an Entrepreneur in Residence at Lerer Hippeau Ventures and sits on several media and tech-centric boards including BuzzFeed and Botify. Greg has also been an adjunct professor at the NYU Stern School of Business for the last 12 years. Most recently, Greg was the President of BuzzFeed and advertising technology company Criteo. He previously held roles as President and Chief Revenue Officer at the Huffington Post and the Executive Vice President of Global Sales at Yahoo. Greg also served as President of Platform-A at AOL, Senior Vice President of Reader’s Digest Association, and President of U.S. Magazine Publishing. At CBS, Inc., he spent over 10 years leading advertising efforts for Woman’s Day as Vice President and National Sales Manager.

“Cadent has created an impressive solution simplifying the fragmented data and inventory ecosystem for all video advertising. With a robust technology stack and strong customer relationships, the business is well-positioned to solve various challenges in the advertising sector,” said Coleman. “I’m honored to be part of the company’s journey and progress, and I look forward to adding my insights and experiences into the business.”

To learn more, please visit https://cadent.tv/.

About Cadent
Cadent connects the TV advertising ecosystem. We help advertisers and publishers identify and understand audiences, activate campaigns, and measure what matters – across any TV content or device. Aperture, our converged TV platform, simplifies cross-screen advertising through a streamlined workflow that brings together identity, data, and inventory with hundreds of integrated partners. For more information, visit cadent.tv.

NEW YORK, Oct. 31, 2023 – Cadent, the largest independent solutions provider for advanced TV advertising, and Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) and leading provider of audience and content targeting solutions for programmatic activation, today announced a two-part partnership, beginning with the now live integration of Proximic by Comscore’s ID-based audience suite into Cadent Aperture Platform. The second phase will integrate Proximic by Comscore’s Predictive Audiences and content targeting tools into the Aperture Converged TV DSP.

This partnership combines the capabilities of Aperture Platform and Proximic by Comscore to provide enhanced ID-based and ID-free audience targeting across linear and advanced TV, including addressable TV and CTV viewership audiences. Through the joint solution, marketers will be able to plan, target, activate, and measure their campaigns through Aperture Platform, while following strict privacy guidelines, ensuring maximum scalability and cost efficiency.

“Cadent Aperture Platform is built to unify the fragmented data ecosystem of converged television, a challenge that any advertiser that needs to target across households and devices faces,” said Tony Yi, EVP, Business Development and GM, Platform Sales at Cadent. “By integrating Proximic by Comscore, we are enabling holistic targeting and measurement with their syndicated and custom audience segments.”

Aperture Platform offers an unparalleled depth of campaign coverage and performance, allowing advertisers to activate across the converged TV landscape. Aperture Platform is powered by Cadent’s patented Aperture Viewer Graph, which connects audience intelligence to screens with access to more than 100M+ Home Addresses, 400M+ Connected Device IDs, and 300M+ Home Device IPs, in addition to the Data and Measurement Marketplaces.

Proximic by Comscore provides ID-based and ID-free audience targeting across a rich set of granular TV and CTV viewership audiences derived from the industry’s largest TV panel. It provides accurate, scalable demographics to help advertisers and publishers reach the highest in-target rates, with extensive user personas to reach audiences based on broad interests or shopping habits. Proximic offers a robust list of brand safety and suitability filters along with content topics specific to TV and CTV and a unique set of custom capabilities to reach audiences based on criteria such as website and search behaviors, TV show, ad exposure, and more. All segments are available with or without IDs. ID-free audience targeting follows strict privacy guidelines and ensures maximum scalability and cost efficiency, providing the perfect complement to ID-based tactics.

“With more than 5,000 advertising clients already relying on Proximic by Comscore’s privacy-compliant, ID-free audience targeting to complement their traditional behavioral targeting solutions, we’re excited to partner with Cadent to continue building on this strong adoption,” said Lee Blickstein, Vice President of Targeting Solutions, Proximic by Comscore. “This integration allows us to open the door for more advertisers and marketers to achieve added reach while remaining focused on performance.”

Following the launch of Proximic by Comscore’s ID-based audience suite in the Cadent Aperture Platform this fall, additional Predictive Audiences and content targeting tools are set to roll out in the coming months. To learn more, please visit https://cadent.tv/platform/.

About Cadent
Cadent connects the TV advertising ecosystem. We help advertisers and publishers identify and understand audiences, activate campaigns, and measure what matters – across any TV content or device. Aperture, our converged TV platform, simplifies cross-screen advertising through a streamlined workflow that brings together identity, data, and inventory with hundreds of integrated partners. For more information, visit cadent.tv.

About Proximic by Comscore
Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) is a leader in programmatic targeting. Powered by Comscore’s trusted datasets and the industry’s leading natural language processing contextual engine, Proximic by Comscore enables media buyers and sellers to maximize the scale and performance of their campaigns. Through their innovative suite of ID-based and ID-less audience and content targeting segments Proximic by Comscore supports the evolution of the programmatic ecosystem, enabling clients and partners to continue executing impactful advertising strategies. For more information about Proximic by Comscore, please visit www.proximic.com.

Media Contact
Rachel Jermansky for Cadent, Daddi Brand Communications, rjermansky@daddibrand.com

SOURCE Comscore; Proximic by Comscore

NEW YORK, October 18, 2023 – Cadent, the leading provider of platform-based converged TV advertising solutions, today announced Aperture MX – a new marketplace that delivers curated audiences and content across premium connected TV (CTV), online video (OLV), display, digital out-of-home (DOOH), mobile app, and desktop advertising. The newest product within Cadent Aperture Platform, MX increases transparency between publishers and advertisers, makes it easier to activate and optimize cross-screen campaigns, and gives publishers the ability to generate more revenue through Cadent’s extensive demand-side relationships.

Initial launch partners include Allen Media Group and Basis Technologies.

“There is a clear market need to streamline and automate the buying and selling of TV, video, and digital media,” said Nick Troiano, Chief Executive Officer at Cadent. “Aperture MX responds to these challenges by bridging the gap between advertisers and publishers with purpose-built, data-driven solutions.”

Building on Cadent’s traditional TV buying expertise and cutting-edge programmatic technology, Aperture MX provides advertisers with premium inventory sourced directly from the publisher. This optimized path between buyers and sellers creates more profitable transactions – publishers can increase their portfolio yield while advertisers can confidently target their most strategic audiences.

The Aperture MX focus on quality omnichannel inventory differentiates its marketplace through:

• Real, verified audiences curated to match advertiser objectives. Aperture Viewer Graph connects devices to households, enabling cookieless optimizations for buy-side audiences across Aperture MX to deliver greater scale and precision against an advertiser’s target audience.
• Direct connections to unique supply categorized by genre, publisher type, or audience, simplifying transactions between buyers and sellers. No “made for advertising” inventory – no duplication of bid requests.
• Full transparency into supply mix and bidding activity. Traffic Shaping tools maximize spend against allocated queries per second (QPS). No bid shading or auction manipulation – no bid floor manipulation.

Aperture MX has already seen significant growth since going live with an exclusive group of publishers earlier this year. The platform is projected to expand to more than 100 publishers by the end of the year, representing 150 billion requests across CTV, online video, and display. Aperture MX is currently live in North America with international expansion slated for 2024.

“The media industry is rapidly changing, and we recognize the need for streamlined advertising solutions,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “We are thrilled to be a part of Cadent Aperture MX and provide our advertising partners with another way to buy media from our library of premium movies, TV shows, and local news.”  

“TV advertisers will be more willing to direct spend to digital devices if the industry can automate this process and make it easier for brands to understand the effectiveness of ad dollars in this medium. Basis Technologies is driving this evolution as one of the first programmatic advertising partners leveraging Cadent’s Aperture MX,” said Tim Smith, SVP of corporate development, Basis Technologies. “As Cadent has been a forerunner in curating video ad spend for brands, we align with its vision of an interconnected TV advertising ecosystem that brings marketers and publishers closer together.”

For more information about Aperture MX and Aperture Platform, please visit https://cadent.tv/platform/.

About Cadent
Cadent connects the TV advertising ecosystem. We help advertisers and publishers identify and understand audiences, activate campaigns, and measure what matters – across any TV content or device. Aperture, our converged TV platform, simplifies cross-screen advertising through a streamlined workflow that brings together identity, data, and inventory with hundreds of integrated partners. For more information, visit cadent.tv.

Media Contact
Hollis Guerra for Cadent, Daddi Brand Communications, hguerra@daddibrand.com