It’s hard to believe that Apple Computers is older than I am. The company has undergone some radical changes in its time (they’re not even really a computer company anymore), and this excellently geeky tee shirt from Insanely Great Shirts is a good indicator of the Apple time line in gray cotton glory.
The first computer I ever saw was an Apple computer, sometime in the mid 80s. Like everyone else, it was in a public school computer lab, where the mighty Apple was used for Number Crunchers and, if you were lucky, a game of Oregon Trail you could get halfway through in your 30 minute computer period. They were big, ugly, square, beige things (beige box is the attack apple uses against PCs these days, though most PCs look worlds better than any aqua blue G4 or desk space eating, massive silver heat grated G5). Back then, Macs were the cheap computers used by public institutions and PCs were the expensive, high end things you looked at in magazines.
Of course, because everyone else moved to standardized parts made on assembly lines years before Apple scrapped the low-powered, yet scaldingly hot, PowerPC processor platform, PCs dropped in price while Apple continued to dutifully charge more for an underpowered computer. Consumers were able to pick up computers more powerful than the mighty Mac for a third of the price, schools finally realized that they could do the same thing but cheaper by buying in bulk. Those looking for raw power for gaming or heavy applications could turn to niche PC builders who use higher quality, bleeding edge parts (like an Alienware, Velocity Micro, Falcon Northwest, or a VoodooPC) with similar price points and sexier packaging than the mom friendly pastel Apple.
Now every classroom has at least one or 2 computers in it, the local library branch has at least 10 computers in it, and Apple has become a consumer electronics company thanks to the iPod turning Apple from an also ran popular among lazy graphics professionals who don’t want to learn the slightly different short cuts to do Adobe work on a PC or Mactel to a fad laptop for hipsters. Apple Computers now sells anything but, selling itself as an idiot-proof, virus-safe computer alternative that is also somehow hipper than the competition.
They spent years bashing Intel, then they sell out to Intel when PowerPC processors become too valuable to the video game industry to use for boutique computers. They spend years developing the Macintosh OS, then scrap it all and co-opt BSD for OSX (I’ve maintained that Vista should’ve been a fresh reboot, with an XP emulator like DOSBox for legacy program support like Apple’s Rosetta and the former Classic mode for PowerPC Macs). They stay on proprietary parts for years, then slowly migrate to the same guts as any Dell or HP (without lowering prices). They run Steve Jobs out of town, then they snuggle back up to him when he sweeps in to save to company.
If anything, you have to give Apple credit for corporate chutzpa.
H/T: TechDigest.tv